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Senior-Level Marketing Officer

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Texas


Transformative, data-driven Marketing, Corporate Communications, Customer Experience, and Brand Management leader with a proven history of executing strategies that drive record-breaking growth, market share expansion, and enterprise value. Skilled at building and mentoring high-performance teams, advising C-suite and board members, and translating strategic initiatives into measurable P&L impact. Expertise in digital transformation, brand strategy, and customer experience optimization.


CORE SKILLS

  • Strategic Planning & Execution

  • C-Suite & Board-Level Communication

  • Full-Funnel Revenue Growth

  • Digital Transformation & Innovation

  • P&L and Budget Management

  • Brand Strategy & Corporate Rebranding

  • Team Leadership & Talent Development

  • Customer Acquisition & Retention (B2C/B2B)

  • Data Analytics & Marketing ROI

  • MarTech Stack Optimization

  • Agency & Vendor Management

  • Change Management & Culture Building

  • Customer Experience Champion

CAREER HIGHLIGHTS

  • Brand & Revenue Turnaround: Led a complete corporate rebranding and communications effort reversing market-share decline and delivering 7 consecutive years of customer and deposit growth.

  • High-Stakes Partnership Leadership: Directed $7M annual NBA partnership for BBVA, producing a $2.5M national TV campaign on time and 10% under budget.

  • Organizational Transformation & Cost Efficiency: Built a world-class marketing organization, eliminating agency dependency, saving $1.5M+ annually, and increasing creative capacity by 900%.

PROFESSIONAL EXPERIENCE


San Antonio, TX
SVP, Marketing Director / EVP, Chief Marketing Officer

  • Orchestrated a marketing and communications transformation, reporting directly to CEO.

  • Led comprehensive rebranding, delivering 7 consecutive years of customer and deposit growth.

  • Built a 12-person internal marketing team and established a collaborative “no egos” culture.

  • Executed digital-first strategy increasing digital acquisitions by 100%, advertising impressions by 333%, and reducing media costs by 50%.

  • Partnered with Market Research and Business Intelligence teams to monitor and enhance customer experience, achieving industry-leading Net Promoter Scores.

Dallas, TX
VP, Marketing | 2015 – 2017

  • Directed marketing across Retail, Commercial, and Wealth divisions.

  • Transitioned bank from traditional to digital-first marketing strategy.

  • Led website and digital product rebuilds, decreasing agency maintenance dependency by 25%.

  • Delivered digital strategies resulting in 30–40% engagement increases within first year.

  • Collaborated on modernized online banking solution to enhance adoption and customer satisfaction.

Dallas, TX
VP, Brand and Advertising

  • Managed $3.5M annual media spend for Retail division.

  • Increased internal creative output by 40%.

  • Selected for Top 1% leadership development program for three consecutive years.

  • Managed sports marketing sponsorships with Dallas Mavericks, Dallas Stars, American Airlines Center, and a collegiate Bowl Game.

Dallas, TX
Sr. Brand Manager / Sr. Corporate Strategy Analyst / Sr. Retention Marketing Manager | 2007 – 2012

  • Led B2B brand strategy and corporate initiatives.

  • Achieved 152% of retention goals as Sr. Retention Marketing Manager.

  • Implemented strategic customer response handling saving $1.7M annually with no decline in satisfaction.

EDUCATION


The University of Texas at Austin – College of Communications
Bachelor of Science


SERVICE & BOARD MEMBERSHIPS

  • Board Member, Boy Scouts of America, Alamo Area Council

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